Overview
Boasting $5.6 billion in annual sales of luxury goods in 2009, a major European retailer and advertiser (the "Client") decided to increase sales by implementing a call center in the United States to handle national telephone and Internet sales. The Client's European counsel was not expert in the field of United States marketing law; therefore, the Client contacted my Firm to structure the call center policies governing incoming sales calls, upsells and service issues.
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Overview
Boasting $20 million in annual sales, an independent agency (the "Agency") decided to strengthen its business by hiring a successful executive (the "Executive"), who was then working as a senior executive with a multinational, public advertising holding company. The Executive possessed extensive client contacts and a desire to assist the Agency in getting to the next level. Though the Agency was excited about the prospect of new clients and increased revenue, it contacted my Firm to assist it in structuring the Executive's equity ownership and compensation package.
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Overview
One of France's largest manufacturers and distributors of cosmetic skin care products (the "Client") hired my Firm to provide a solution that would enable it to make the claim that its skin care treatments constitute the "number one" dermo-cosmetic product available in the United States (the "Claim"). The Client planned to make the Claim in conjunction with a million dollar print campaign for in-store advertisements located in retailers from Boston to Washington, D.C.
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Overview
An independent interactive marketing agency started a new online business to promote young comics (the "Start Up") and sought to drive traffic to it recently launched web site. Months prior to launching the web site, the Start Up dubbed snippets from a high grossing film to lampoon the recent behavior of one of Hollywood's highest paid actor/directors (the "Property"). The Property was posted on YouTube and generated a small amount of buzz. Three months after the launch of the Property on YouTube, a network television show (the "Network") ran a parody of the same actor. This Network appeared to have copied the idea directly from the Property, using much of the same language but in the context of a different movie. Though the Start Up was intrigued about the prospect of suing the Network for damages related to copyright infringement, it contacted my Firm to determine how to profit from the perceived infringement.
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