On January 10, 2014, Mr. Beckler proudly joined his client, Empowered Medical, LLC, and members of the NY Giants and NY Jets from the NFL Alumni Association in kicking off the inagural Optimal Bowl & Wellness Challenge. The Optimal Bowl hopes to inform and motivate the public to take control of their health through nutrition, exercise and commitment. NFL alum are taking part of this challenge with military veterans and selected members of the general public. The event was held at the New York Stock Exchange, where Bart Oates, Otis Anderson, Bruce Harper and others rang the closing bell. The NYSE provided an interesting locale to get the ball rolling. For more information about this event, please go to www.optimalbowl.com.
Bart Oates, Head of NFL Alumni Assn. in NY and NJ
Otis Anderson, MVP Super Bowl XXV
Mr. Beckler Speaks at 4A's Agency Financial Management Forum
On June 12, 2013, Mr. Beckler spoke in front of approximately 35 advertising agencies and marketing firms on the subject of drafting and negotiating agency of record and other types of service agreements in conjunction with a seminar hosted by the American Association of Advertising Agencies. Mr. Beckler explained the dynamic between the client and agency and covered key legal issues including indemnity, extended payment terms, termination, ownership, exclusivity and warranties. Mr. Beckler also discussed whether federal/state taxing authorities would treat a worker as a freelancer/independent contractor or an employee and the consequences of such determination. Finally Mr. Beckler briefly touched on the growing problem of the patent troll as agencies continue to expand their presence in digital media and the creation of apps.
Nobel Winner Joins Hutchin Hill Capital, LP
Thomas J. Sargent of New York University, 2012's co-recipient of the Nobel in economic science, recently signed on as a consultant for one of my firm's clients, Hutchin Hill Capital, LP, a multistrategy hedge fund with $1.5 billion in assets under management. http://dealbook.nytimes.com/2011/11/02/nobel-winner-joins-hedge-fund/?scp=1&sq=hutchin%20hill&st=cse
Freemans Sporting Club
J Crew shops for ideas for its stores at Freemans Sporting Club, a long time client of this firm, as detailed in Businessweek. Check out the article at http://www.businessweek.com/magazine/where-jcrew-shops-for-ideas-10132011.html
In the December 15, 2010 issue of BackStage Magazine, Mr. Beckler provided his opinion with respect to the legal and practical nature of protecting an actor's headshot from thieves. To view the article, please visit http://www.backstage.com/bso/content_display/news-and-features/e3i827513fb893eefa046373327f207ed37.
The Law Office of Laurence Beckler, PLLC congratulates one of its long-standing clients, Night Agency, which was recognized in August 2010 as the Small Agency of the Year, Northeast Region, by AdAge.
At the behest of an international retailer of ultra-luxury goods, Larry recently researched and opined on current federal and state security breach notification laws and the future of data security standards which may be enacted in future statutes. Stay tuned for an upcoming article about this issue in the next edition of his newsletter.
In May 2009, Larry led the 4A's Onyx Forum in a discussion among independent ad agencies about the importance of succession planning, valuation concepts and current trends in advertising and marketing law.
Inside, a publication of the Corporate Counsel Section of the New York State Bar Association, published an article authored by Mr. Beckler that provides guidance to generalist attorneys who endeavor to settle intellectual property disputes without resorting to litigation. A copy of the article can be found on the "In the News!" page on this website.
The Law Office of Laurence Beckler, PLLC
proudly represented Keep a Child Alive, Inc. (“KCA”) in negotiating and
executing a licensing and promotional agreement to distribute its most recent
documentary, “Alicia in Africa: Journey to the Motherland” featuring Alicia
Keys and her experiences working with the charity in Africa. For more
information about the film and how you may contribute to KCA, please visit www.keepachildalive.org.To quote KCA’s mission statement, “Keep a
Child Alive is a campaign that offers people the opportunity to provide
lifesaving antiretroviral (ARV) medicine and support services directly to
children and families with HIV/AIDS in some of the world’s poorest countries. The film premiered on April 9, 2008.
The Law Office of Laurence Beckler, PLLC focuses on assisting independent advertising agencies, marketers and middle market businesses with corporate transactions and advertising issues. My Firm holds to a single purpose; to assist in enabling clients to succeed at their businesses. The standard to which my Firm consciously holds itself is to earn a client's confidence on the first matter and to keep earning that confidence on each subsequent assignment. My Firm focuses on each client's specific tasks and accomplish projects in a manner most appropriate to each client's unique needs and circumstances.
My Firm devotes a substantial segment of its attention to general business and commercial matters affecting advertising and marketing agencies, both traditional and interactive. The practice also regularly counsels clients regarding trademark and copyright issues, and provides technology and intellectual property advice in the context of a variety of corporate transactions. Recently, the practice has handled a wide range of issues related to social media marketing and mobile marketing platforms. My Firm has experience with a wide variety of technology related transactions including software licensing and distribution, joint ventures, strategic alliances, internet and website agreements.
Hiring a law firm can be an extremely personal and emotional choice as the decision is largely based on the core competency of the attorney and a personality “fit” between client and lawyer. My Firm is uniquely positioned as one of the very few small law firms that can boast a core competency in the advertising industry. As far as personality goes, we can cross that bridge after we have had the chance to meet.
For additional information about my Firm, please feel free to call my firm at the number and/or email address listed above.